Magnitude vs Tidio: AI agent, channels, pricing
Tidio is a live chat and flows tool with the Lyro agent added on top, billed per conversation. Magnitude is an agent wired to your data, sold as one workspace. Here is where the two part ways.
At a glance
Magnitude
TidioTidio figures read on tidio.com/pricing in September 2026. Prices change; check the vendor’s page before you decide.
What actually differs
What the agent knows
Lyro learns your pages and documents. It answers "what is your return policy" well, and "do you still have a 42 in black" badly, because stock is not in a document.
Magnitude reads your catalogue and stock live, through Airtable, NocoDB, a file or your API. The reply cites its source, and a sold-out item is never offered.
How you pay
With Tidio, every Lyro conversation counts. A busy month costs more than a quiet one, and the quota needs watching.
Magnitude sells a workspace: channels, agent, inbox and CRM together. The price is agreed with us, and the 14-day trial asks for no card.
Handing over to a person
Both tools can transfer. The difference is what the person taking over sees: in Magnitude, the same thread, the customer record, the estimated value and a private note left by the agent.
The AI pauses the moment a human writes, and resumes when handed back. Nobody replays the conversation from the start.
Before you publish
Magnitude scores every version of the agent against your real past conversations, then publishes with a history and a rollback. Tidio offers a flow preview.
For a shop that changes its delivery rules every month, that is what stops a mistake from being discovered by a customer.
Which one to pick
Tidio is the better fit if
- Live chat on your website is your main channel
- You want a free plan to start with no commitment
- Your answers fit in an FAQ and rarely change
- You already have Tidio flows in place
Magnitude is the better fit if
- Your customers write mostly on WhatsApp and Instagram, often in French
- Your answers depend on stock or a catalogue that changes
- A small team has to be able to take over a thread in one click
- You want each version scored on your real conversations before it goes live
Frequently asked
Does Magnitude replace Tidio or sit next to it?
It replaces it: channels, agent, inbox and CRM live in the same workspace. You do not keep a second tool for website chat.
Can I bring my Tidio answers across?
Yes. Your pages, documents and FAQ become the agent’s knowledge base. Flows are rewritten as plain-language instructions, usually shorter ones.
Is the Magnitude agent billed per conversation?
No. The agent is part of the workspace. Pricing is agreed on your channels and volume, and the 14-day trial is free with no card.
What if a customer wants a person?
The agent hands the thread to a named person, in the same thread, with the context. The AI pauses and resumes when you decide.
Does Magnitude handle WhatsApp Business?
Yes, including the 24-hour window and Meta templates, alongside Instagram, Messenger, email and your website chat.
See the difference on your own messages.
Create your agent, connect a channel and watch it handle your real requests. 14-day trial, no card.