Ideas on AI for customer relationships.
What we learn connecting AI agents to thousands of real conversations: product, strategy, and notes from the field.
How Interbois Automated 87% of Customer Inquiries
A furniture business now resolves 87% of customer messages automatically, and freed its team for the cases that need a person.
AI Chatbot vs AI Agent: What's the Difference?
Chatbots follow scripts. AI agents reason, act, and use your tools. What changed, and how to choose.
AI Customer Service in 2026: The Complete Guide
Everything an SMB needs to know about AI customer service in 2026: what works, what it costs, and where to start.
How to Reduce Customer Response Time with AI
From hours to seconds. A practical playbook for cutting your customer response time, what to connect first, and the numbers worth tracking.
Why 58% of your messages never get a real answer
Behind an automated "we'll get back to you shortly" often hides a customer who never hears back. We measured it.
Replying in 9 seconds, day and night
What an instant reply changes for your conversion rate, channel by channel, and what actually makes replies slow, since it is never the typing.
Auto-reply, or a real answer
The nuance that separates a holding message from a closed sale: the same question, two replies, and what the second one actually requires.
Connect your catalog, live
Airtable, Sheets, a file, or your API: connecting data live instead of a copy that drifts, and the pitfalls worth knowing before you start.
When to let the AI hand off
The four signals that should trigger a handoff to a human, what to pass along with it, and how to measure whether the boundary is set right.
One inbox for all your channels
Instagram, WhatsApp, Messenger, email: what breaks when channels stay separate, and what a unified inbox actually has to do beyond aggregation.