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Magnitude vs Intercom: AI agent, channels, pricing

Intercom is a full support suite priced per seat, with the Fin agent priced per outcome. Magnitude is a workspace for a small team whose messages arrive on WhatsApp and Instagram. They are not built for the same customer.

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At a glance

Magnitude

Intercom

ChannelsWhatsApp, Instagram, Messenger, email, website chatLive chat, email, in-app, SMS, WhatsApp, phone; Instagram and Messenger through Fin, per fin.ai

How the AI is pricedAI agent included in the workspace; pricing on requestFin "from $0.99 per Fin outcome", charged once per conversation; a minimum commitment when used standalone, e.g. 50 outcomes

Entry priceOn request. 14-day free trial, no cardEssential $29 per seat per month, Advanced $85, Expert $132, on annual billing; one full seat minimum

SeatsTeams and per-member access, no published capPer seat

Live dataLive catalogue and stock: Airtable, NocoDB, REST API, files, knowledge baseKnowledge base, actions through connected systems

Human handoffHandoff to a named person in the same thread; the AI pausesTo a support agent in the Intercom inbox

LanguagesReplies in the customer’s language; support in French, English and ArabicMultilingual

Testing before publishingTest lab scored on your real conversations, versions and rollbackNot published on the pricing page

Intercom figures read on intercom.com/pricing and fin.ai in September 2026. Prices change; check the vendor’s page before you decide.

What actually differs

Who it is built for

Intercom equips support teams of dozens, with tickets, help centres, campaigns and phone. It is an enterprise tool and it is excellent at that scale.

Magnitude equips a shop, a hotel, a practice: two to ten people, messages arriving on WhatsApp and Instagram, and an agent that sells as much as it answers.

The real cost

At Intercom, every person is a seat and every conversation Fin resolves costs from $0.99. The total tracks both your team and your volume.

Magnitude sells a workspace; the price is agreed on your channels and volume. The 14-day trial asks for no card.

Selling, not only answering

Fin is built to resolve support requests. Magnitude is built to answer "do you still have a 42" from live stock, offer a product card and a payment link, and qualify the lead.

The customer record fills in during the exchange: stage, value, priority. Your pipeline reads with nothing re-typed.

Getting live

Intercom is deployed: a project, roles, workflows. Magnitude is connected: one-click Meta OAuth, one script for the site, an Airtable catalogue or a file, and the agent runs within hours.

Every version is scored on your real conversations before publishing, then published with a rollback.

Which one to pick

Intercom is the better fit if

You run a support team of more than twenty people
You need tickets, a help centre and campaigns in one tool
Your support runs mostly through in-app chat and email
You want to pay for AI per outcome, with a usage minimum

Magnitude is the better fit if

Your customers write mostly on WhatsApp and Instagram, often in French
Your answers depend on stock or a catalogue that changes
A small team has to be able to take over a thread in one click
You want each version scored on your real conversations before it goes live

Frequently asked

Is Magnitude an Intercom alternative?

For a small business whose messages arrive on WhatsApp, Instagram, Messenger, email and its website, yes. For a support team of a hundred, Intercom remains the right tool.

Is the Magnitude agent priced per outcome like Fin?

No. The Magnitude agent is part of the workspace. Pricing is agreed on your channels and volume, with no per-conversation meter.

Does Magnitude do tickets?

It does conversations, with status, team, priority and a named handoff. The same thread follows the customer across every channel, with no ticket number.

How long until we are live?

Hours: channels through Meta OAuth, catalogue through Airtable, NocoDB, a file or your API, plain-language instructions, a test, then publish.

What if we grow?

Teams, per-member access, views and hour caps scale with you. And if one day you need an enterprise support suite, your data is yours.

See the difference on your own messages.

Create your agent, connect a channel and watch it handle your real requests. 14-day trial, no card.