Comparison
Intercom is a full support suite priced per seat, with the Fin agent priced per outcome. Magnitude is a workspace for a small team whose messages arrive on WhatsApp and Instagram. They are not built for the same customer.
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On WhatsApp, a customer asks whether the navy jacket is available in M for Friday. Nine seconds later the agent replies with a photo of the jacket, 4 in stock in size M, express delivery on Thursday and a button to reserve.
At a glance
| Criterion |  Magnitude |  Intercom |
|---|---|---|
| Channels | WhatsApp, Instagram, Messenger, email, website chat | Live chat, email, in-app, SMS, WhatsApp, phone; Instagram and Messenger through Fin, per fin.ai |
| How the AI is priced | AI agent included in the workspace; pricing on request | Fin "from $0.99 per Fin outcome", charged once per conversation; a minimum commitment when used standalone, e.g. 50 outcomes |
| Entry price | On request, after a demo | Essential $29 per seat per month, Advanced $85, Expert $132, on annual billing; one full seat minimum |
| Seats | Teams and per-member access, no published cap | Per seat |
| Live data | Live catalog and stock: Airtable, REST API, files, knowledge base | Knowledge base, actions through connected systems |
| Human handoff | Handoff to a named person in the same thread; the AI pauses | To a support agent in the Intercom inbox |
| Languages | Replies in the customer’s language; support in French, English and Arabic | Multilingual |
| Testing before publishing | Test lab scored on your real conversations, versions and rollback | Not published on the pricing page |
Intercom figures read on intercom.com/pricing and fin.ai in September 2026. Prices change; check the vendor’s page before you decide.
In detail
Intercom equips support teams of dozens, with tickets, help centers, campaigns and phone. It is an enterprise tool and it is excellent at that scale.
Magnitude equips a shop, a hotel, a practice: two to ten people, messages arriving on WhatsApp and Instagram, and an agent that sells as much as it answers.
At Intercom, every person is a seat and every conversation Fin resolves costs from $0.99. The total tracks both your team and your volume.
Magnitude sells a workspace; the price is agreed on your channels and volume. A demo shows you the agent on your own messages.
Fin is built to resolve support requests. Magnitude is built to answer "do you still have a 42" from live stock, offer a product card and a payment link, and qualify the lead.
The customer record fills in during the exchange: stage, value, priority. Your pipeline reads with nothing re-typed.
Intercom is deployed: a project, roles, workflows. Magnitude is connected: Instagram and Messenger in one click, WhatsApp with its Meta credentials, one script for the site, an Airtable catalog or a file, and the agent runs within hours.
Every version is scored on your real conversations before publishing, then published with a rollback.
Choosing
FAQ
For a small business whose messages arrive on WhatsApp, Instagram, Messenger, email and its website, yes. For a support team of a hundred, Intercom remains the right tool.
No. The Magnitude agent is part of the workspace. Pricing is agreed on your channels and volume, with no per-conversation meter.
It does conversations, with status, team, priority and a named handoff, plus numbered tickets for work that continues after the conversation. The customer record gathers their conversations from every channel.
Hours: Meta channels through the connect flow, catalogue through Airtable, a file or your API, plain-language instructions, a test, then publish.
Teams, per-member access, views and hour caps scale with you. And if one day you need an enterprise support suite, your data is yours.
Create your agent, connect a channel and watch it handle your real requests. Write to us and we will show you on your own messages.
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