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Magnitude vs respond.io: AI agent, channels, pricing

respond.io is a conversation platform built for volume: monthly active contacts, broadcasts, AI included from the Growth plan up. Magnitude is an agent wired to your data, for a smaller team. Here is where they diverge.

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At a glance

Magnitude

respond.io

ChannelsWhatsApp, Instagram, Messenger, email, website chatWhatsApp, Instagram, Facebook, TikTok, SMS, email, calls

How the AI is pricedAI agent included in the workspace; pricing on request"AI usage is included at no extra cost" on Growth, Advanced and Enterprise; AI credits from 5,000 to 40,000 by plan

Entry priceOn request. 14-day free trial, no cardStarter $79/mo (5 users); Growth $159/mo (10 users, from 1,000 active contacts); Advanced $279/mo; Enterprise custom

SeatsTeams and per-member access, no published cap5, 10, 10, then unlimited

Live dataLive catalogue and stock: Airtable, NocoDB, REST API, files, knowledge baseIntegrations and workflows

Human handoffHandoff to a named person in the same thread; the AI pausesAssignment to users in the shared inbox

LanguagesReplies in the customer’s language; support in French, English and ArabicMultilingual

Testing before publishingTest lab scored on your real conversations, versions and rollbackNot published on the pricing page

respond.io figures read on respond.io/pricing in September 2026. Prices change; check the vendor’s page before you decide.

What actually differs

Volume as the unit

respond.io counts monthly active contacts: Growth starts at 1,000, and the price follows your audience. For a brand broadcasting WhatsApp campaigns to thousands of customers, that is coherent.

Magnitude counts conversations to resolve. The agent reads your stock, answers, qualifies and hands over; the price is agreed on your channels and volume.

AI included, but where

At respond.io, AI is included from Growth at $159/mo, with credits. On Starter at $79, it is not part of the included usage.

At Magnitude the agent is the heart of the product from day one, and the 14-day trial asks for no card.

Broadcasting or resolving

respond.io excels at broadcasts and multi-channel marketing journeys, with TikTok and calls on top.

Magnitude is built for the inbound message: "do you still have a 42", "my order has not arrived", "can I change the date". Answer from the data, sell, hand over.

Before you publish

Magnitude scores every version of the agent against your real past conversations, then publishes with a history and a rollback. respond.io publishes no equivalent on its pricing page.

For a small team with nobody in charge of AI, that is what makes changing the instructions safe.

Which one to pick

respond.io is the better fit if

You send WhatsApp broadcasts to thousands of contacts
TikTok or calls are among your channels
You have a sales team of 10 or more on messages
You want multi-channel marketing workflows

Magnitude is the better fit if

Your customers write mostly on WhatsApp and Instagram, often in French
Your answers depend on stock or a catalogue that changes
A small team has to be able to take over a thread in one click
You want each version scored on your real conversations before it goes live

Frequently asked

Does Magnitude do WhatsApp broadcasts?

Magnitude is built for inbound messages and conversation. Email campaigns and satisfaction surveys are included; mass WhatsApp broadcasting is not what it is for.

How does Magnitude count volume?

Pricing is agreed on your channels and your conversation volume, with no active-contact meter. The 14-day trial is free, no card.

Is the AI included from the start?

Yes. The agent is the product: it reads your catalogue live, answers, qualifies and hands over from the first day of the trial.

How many people can work in the inbox?

Teams and per-member access are included, with no published cap. Each person sees what concerns them, with their own views and hour caps.

Does Magnitude handle Facebook and Instagram?

Yes, Messenger and Instagram through one-click Meta OAuth, alongside WhatsApp Business, email and your website chat.

See the difference on your own messages.

Create your agent, connect a channel and watch it handle your real requests. 14-day trial, no card.